One page, one goal, no distractions.
A landing page exists to accomplish a single task: convert a visitor into a lead, a subscriber, or a buyer. Every design decision on a landing page is subordinate to that one objective. We design landing pages the same way — structure first, then visual design, with every element earning its presence.
Landing pages are different from website pages because the visitor typically arrives through a specific channel — a Google ad, a social post, an email campaign — and the page should connect directly to the promise made in that channel. A visitor who clicked a Google ad promising 'accountants in Florence' should arrive on a page that immediately confirms they are in the right place for that specific thing.
We start with the conversion goal and work backwards: what does the visitor need to see before they will convert, what are the most common objections, and what evidence or reassurance addresses those objections. The page layout follows from this. The headline captures the specific promise. The subheadline clarifies. The body copy addresses objections. The call to action is singular and visible.
For Italian businesses, we also handle the legal requirements that landing pages carrying contact forms or marketing claims must meet: cookie consent, privacy notice, and in some cases, required regulatory disclosures.
Delivery: fully coded responsive page, working form, analytics tracking, performance-optimised for fast loading on mobile, and the Figma source file.
In practice
A Florence-based financial consultancy ran Google Ads to a generic website home page for six months with poor results. After switching to a purpose-built landing page, their enquiry conversion rate improved from 1.4% to 6.8%.
A Tuscan agriturismo used a dedicated landing page for a specific accommodation package over peak season. The page converted at 9.2% from paid social traffic.
Questions about this service
Start this
project.
Describe your project and we will reply with a clear proposal and timeline within one business day.